brand strategy & copywriting

At The Idea Studio

Currently a Senior Content Writer at The Idea Studio, I write for all things brand-related: manuals, marketing communications, customer-centric solutions, brand voice, language and identity, and more. My work is reflected on social media, in print, on websites, advertisements, billboards, as well as other digital spaces.

At Condé Nast India

At Condé Nast, I wrote and managed the social media content for two brand retainers: Artize, a luxury bath brand inspired by art, and ICA Pidilite, Italian Wood Finishings. I also wrote native articles for brand-related content across all four magazines.

Published in Architectural Digest:
1. For ICA, on Italian design & culture
2. For CRED, on winning a home makeover
3. For Asian Paints, on Wolrd Interiors Day
4. For Pernord Ricard (Monkey 47 Dry Gin), on Indian architecture-inspired gin
5. For Bowmore 12 YO, on Father’s Day
6. For Mercedes Benz, on the car’s interior design & aesthetics
7. For Audemars Piguet, on the luxury watch marrying tradition with contemporary designs
8. For The Taj Mahal Palace, Mumbai, on a luxurious staycation
9. For The Pure Concept Home, Mumbai, on handmade interior textiles
10. For Zoya, on Indian architecture-inspired jewellery
11. For BoConcept, on the retailer’s sixth store opening
12. For Lodha Evoq, on the luxury residential estate
13. For the Lodha Group, on the Gold Standard of luxury in real estate
14. For FCML, on luxury lifestyle products
15. For Siemens, on technology and design
16. For Turri, on nature-inspired home decor
17. For ICA, on iconic Italian architectural styles

Published in Vogue:
For Taj Mahal Palace, Mumbai, on luxurious staycations
For MIA by Tanishq, on diverse & inclusive womanhood in jewellery
For Natural Diamond Council, on diamonds as heirlooms

Published in GQ:
Profile interview of Rohan Matmary: winner of World Class India
World Class bartending competition: India’s Top 12
Women in bartending + Diageo World Class
Sustainability in bartending : Diageo World Class

At Radio Mirchi

I worked as an entertainment journalist and editor of : Radio Mirchi’s entertainment-news, boredom-busting site.

Here’s a link to all my articles thus far:

Top 10 articles:

A History of Bollywood: Item Numbers

Chintu Ka Birthday: Movie Review

Paatal Lok: Web Series Review

20 Bollywood Dialogues, Rewritten During the Covid Pandemic

Every Character from Indian Matchmaking Summed Up

Mirchi Play Profiles: Sumukhi Suresh

Mirchi Play Profiles: Aahana Kumra

Mirchi Play Profiles: Akash Ahuja

Indie Artists Exploring Mental Health Through Their Music

7 Indian Films That Are Gay and Here to Stay

%d bloggers like this: